the cabin ad pillar

Stroll through any of Tokyo’s larger train stations this week and you’ll inevitably come face to face with the vision of a disheveled teenage girl, trapped behind a layer of glass crying for your help.

As part of the promotional campaign for “multi-layered” horror movie Cabin (released in the west in 2012 as The Cabin in the Woods), a series of frightening advertisements is currently being displayed on 160 screens across 14 stations in and around the Tokyo area. For many, though, the ads were simply too scary, and an advertising standards agency has made the unusual step of asking for them to be toned down.

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